Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Influencer marketing was once a new marketing channel but has passed through the phases of discovery to first movers in the industry and now it is becoming a mainstream marketing channel as more brands look at how they can use it. What the future of this industry pertains will be...
Yesterday (June 4), Instagram announced that it is now allowing advertisers to promote organic branded content from influencers as adverts in the feed and in Stories. According to the platform, it has been one of the biggest requests from brands to date as they look to incorporate branded content posts...
Talent management agency The Hello Group have announced a strategic partnership with influencer marketing platform Post For Rent, to support brands in creating successful and engaging influencer marketing campaigns worldwide. Post For Rent will utilise The Hello Group’s global relationships with key potential partners, talent, agencies, record labels, and...
Influencer marketing platform Klear is now able to automatically monitor and analyse influencer marketing campaign success using a sophisticated deep learning algorithm. Klear can estimate campaign ROI with an automated process that takes both time and precision as there has been a lack of dependable metrics that convey impact. Marketers...
In general, influencers have always had reach on their minds, paying particular attention to it each and every time a social platform tweaks their algorithm. Brands, on the other hand, have – in the main – been slow to measure reach; clinging instead to their fairly outdated (visible) engagement metrics (more on...
As influencer campaigns move from being a PR tactic to a strategic tool that’s integral to digital media marketing, it’s time to define the next wave of innovation within the space and determine how companies can achieve it. As global ad spend is set to grow to $5-10...
