Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
With influencer marketing expected to grow to $15 billion by 2022, brands will have to find innovative strategies within the field to stay ahead of savvy competitors. The goal of an influencer marketing campaign isn’t to be featured in front of the most followers. The goal is to build...
Congratulations on winning the Best Telecoms Campaign award! What has changed for you since winning the award? Winning the award has strengthened our partnership with Deutsche Telekom and the reputation of Pulse Advertising even more. We are looking forward to many new successful campaigns coming our way not only with...
We’re excited to have CreatorIQ sponsoring a category at the 2020 Influencer Marketing Awards at Sheraton Grand Park Lane in London. We chat with Kam Zulawski, MD of EMEA at CreatorIQ, about influencer ROI, long-term partnerships and the awards ceremony taking place on March 25. Firstly, can you tell...
Last week, Instagram announced that it will begin testing a feature globally that will hide likes from showing publically on certain accounts. Rather than displaying the number of likes a post has received, it will appear as ‘Liked by [user name] and others’, allowing only the post’s creator to...
Following the success of this year’s Influencer Marketing Awards (IMAs), the ceremony is returning on March 25, 2020, in association with new marketplace Kindred. Kindred has just launched and has many tricks up its sleeve to shake up the influencer marketing space as we know it. That’s why...
Today marks three years since the introduction of live video to Instagram. The launch of Instagram Stories earlier in 2016 prompted a shift in attitudes towards the platform, encouraging a more informal and ‘real’ presentation of influencers to their followers –and since the introduction of shoppable links they have become...
