Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Influencer marketing continues to thrive in the challenging current climate, with both brands and consumers appreciating the authentic connections it drives. Almost three-quarters of marketers are allocating more resources to influencer channels this year and 60% believe the return on investment (ROI) is higher than with traditional advertising. Video is...
Love them or hate them, influencers are a driving force in the world of marketing. It’s estimated that around 17% of companies actually spend half their marketing budgets on influencer marketing because, well, it brings results. Overwhelmingly, marketers say influencers drive some of the best ROI results available today....
Day One; TikTok, Social Good and the Influencer Pay Gap Hosted by Emily Trenouth, Head of Influencer Marketing at Mediacom, the themes of the first day were as diverse as benchmarking your influencer marketing strategy (CreatorIQ), and the need for standardization within the influencer marketing ecosystem. Taking off the Creative...
When we hear the word “marketing,” most people think about advertisements: billboards, banner ads, that one Spotify commercial that plays every five songs. If you’re as smartphone-addicted as I am, you might think about promotional emails, in-app notifications, or your favourite brand’s curated Instagram feed. But what brands...
Following the coronavirus pandemic, print-advertising and in-person traditional marketing methods are coming to an end. The Advertising Standards Authority (ASA) are even hotter on regulations regarding transparent advertising hashtags #Ad #Gift and #SPON, yet influencers have become the go-to for consumers looking for excitement and escapism on social media, with...
These days, it feels like TikTok is all everyone who’s anyone in the influencer marketing space is talking about. And given the rapidly growing platform’s massive, young network of users—many of whom are not active on other social channels—and reputation for producing overnight stardom, it’s...
