Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Our carefully selected advisory board members are dedicated influencer marketing industry experts who are taking on the role of ensuring IMS programmes include the most relevant topics to serve our community of attendees. Each forward-thinking board member will put their expertise to good use, helping to shape a progressive agenda...
On the one hand, you’ll suffer regular snide comments about ‘oversharing’ and ‘using’ your children. On the other, you’re doing a job at helping tens of thousands of other parents to cope – and you’ll receive many more positive messages thanking you for saving people’s sanity, relationships,...
Picture Hansel and Gretel in the woods, think Beatrix Potter’s Peter Rabbit illustrations. Cottagecore is the romanticised version of agricultural living, IRL. The popular internet aesthetic is a visual-heavy concept that incorporates fashion, interiors, makeup, and sometimes activities. A Cottagecore mood board would certainly include picnics, flower arranging, baking...
According to General Manager at TikTok for the UK and Europe, Rich Waterworth, one of TikTok’s core principles is to celebrate diversity, fostering an inclusive community. TikTok is a creative hub for people from all walks of life, who are diverse in gender, sexuality, age, and background. The platform...
The answer? By staying attentive to content creators’ evolving goals and priorities, brands can not only prompt increased influencer activity but also lay the groundwork for lasting, mutually beneficial relationships that appreciate in value over time. To better understand how brands can build impactful connections with content creators in 2021,...
The debacle has now escalated further with influencers snatching the headlines once again. Many continue to soak up the sun at resorts in the Gulf in spite of the UK government’s attempts to enforce the message through a new ad campaign warning that holidays are “illegal” as new flight...
