Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Clubhouse is an audio-only app hosting virtual rooms for live discussions, with opportunities for users to listen in and participate by speaking themselves. When it launched, Clubhouse was only available to iOS users via invite. The app is still invite only, however as of this week, is available to Android...
Society’s perception of the quintessential influencer is changing. Influencers no longer have a stigma of just being young, white females that are into fashion and beauty. We’re now seeing more people from more walks of life find ways to monetise their content and promote brands, products and industries...
For the first time, Ofcom will be able to enforce new regulations under legislation for social media companies that will force them to protect children, stop racism and hate speech, and safeguard people’s democratic rights. Ofcom will be given the power to fine companies up to £18 million, or...
In just a few days, we have seen announcements from both YouTube and TikTok who are launching new funds and features in order to become the app that can offer its users the best experience. Youtube set to pay creators $100million for using Shorts, its TikTok competitor Since YouTube launched...
But if a creator wants to get paid fairly for their work, while also engaging with their audience on their own terms, how many options do they really have? More recently, social media platforms have slowly begun to embrace the idea that creators should be properly compensated for their content,...
Seeing creators and influencers haul many items sometimes multiple times a week, whether they are gifted or purchased is not relatable to the average consumer. It is hard for audiences who do not have the same income as these content creators to keep up with the speed of trends and...
