Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Emily Johnston, Vice President of Strategy and Innovation at integrated communications agency, Citizen Relations, spoke to Talking Influence journalist, Neve Fear-Smith about why she is passionate about sponsoring the Best Emerging Tech category at this year’s Influencer Marketing Awards. The conversation touches on Emily’s passion for ensuring that...
But how does this differ from the rest of Southeast Asia? How much does the Western media influence Southeast Asians’ online purchasing behaviour? A study was conducted by iPrice Group on how Hollywood brand ambassadors and western media shape Southeast Asians’ online interest in products. Results showed that Singapore and...
Let’s try and start off simply. What exactly IS cryptocurrency? Anita K. Sharma, an entertainment attorney, has provided a definition in order to make the topic easier to understand. The simplest explanation of cryptocurrency is that it is digital, encrypted money (as opposed to paper money) secured by cryptography....
It’s time to shine the light back onto content creators. Talking Influence is passionate about shedding the light on the excellent work that takes place in every avenue of the creator economy. With the Influencer Marketing Awards celebrating teams and agencies behind outstanding campaigns, the Content Creator Awards has...
In March, we heard rumours that Instagram would be launching an affiliate feature, and today it has finally been revealed. What began as a simple photo-sharing app has now become a worldwide favourite, with its feet firmly planted in e-commerce. Influencers have long reigned over the platform, but it seems...
Founders of the influencer marketing agency, Viral Nation, Joseph Gagliese and Mathew Micheli spoke to Talking Influence journalist, Neve Fear-Smith, about the upcoming Influencer Marketing Awards, and the excellence that they would like to see rewarded at the event. It is great to have Viral Nation on board as a...
