Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
There’s no denying that TikTok has made an impression on consumers, ask someone about their latest trendy purchase and it’s likely they will say ‘TikTok made me buy it!’. However, TikTok is now not just a platform for discovery, you can now make purchases directly through the app,...
The #TalkingInfluence50 aims to recognise the key players and change-makers within the influencer marketing industry. In an ever-growing industry, we are always seeing new talent breaking through the scene, bringing with them their knowledge and experience to enable the creator economy to thrive. A huge thank you to those who...
The Influencer Marketing Awards, now in its 4th year, is the pilot in rewarding effective, creative, and inclusive collaborations that authentically connect brands with consumers. Receiving an Influencer Marketing Award for your team or your campaign emphasises that you have been recognised as best in class by a thought-leading, expert...
Short-form content in general, and videos in particular, are surely easier to consume, and people often choose TikTok over YouTube to kill some time and relax. Yes, TikTok is reported to have a higher user watch time than YouTube in the US and UK. The engagement rate is higher for...
Irina Shames has worked in media and entertainment her entire career, driving partnerships, business development and revenue for global conglomerates and innovative startups.
As the journalist for Talking Influence, I wanted to chat with some of the speakers to find out about their highlights of the day, and to delve a little deeper into their thoughts for the future of the industry. I caught up with IP Lawyer and Influencer Regulation Specialist, Amy...
