Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Looking ahead there are some definitive trends to keep an eye on – from the changing dynamics of the brand/influencer relationship to the broadening of what influencers can (and want to) do, to the role of agencies in all of this. Here are three things to keep in mind as...
Tagger, sponsor of the Influencer Marketing Show London 2021, has received a second funding round of $15M from Five Elms Capital to accelerate product development and marketing momentum around the globe. After closing its Series A funding in April of this year, this raise comes after six months of consistent...
Over the coming months, LinkedIn will be supporting 100 creators on the platform to help them in building their audience and amplify their voice on LinkedIn. To do this, the platform will offer 1:1 coaching and support, opportunities to be featured on LinkedIn channels, and a $15,000 grant...
We are now at the end of November, and where many of us may be slowing down and preparing for the holiday season, the influencer marketing industry and social spheres certainly aren't. In this month’s industry roundup we share the latest on Facebook's switch to Meta, whether Netflix could give TikTo
The term ‘influencer’ is perhaps the most common term used to describe these individuals, but with this term comes a stigma. Many influencers did not initially set out to ‘influence’ people when they created their platform, they simply aimed to share the things they enjoy with their audiences. But with...
The latest trend within the influencer marketing industry is live stream shopping, where influencers can document their interactions with different products in real-time, while also providing users with the ability to seamlessly purchase the featured products for themselves. Fueled largely by the growth of e-commerce and influencer activity throughout the...
