Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
As with all such tools, your successful adoption is dependent upon choosing the most appropriate ways to leverage it. This isn’t something you can do effectively without a firm grasp of what it means. Let’s dive a little deeper into the concept of social proof. What is Social...
With less than a month until the early bird deadline and six weeks until entries close completely for this year’s Influencer Marketing Awards, we wanted to revisit some of 2021’s deserving winners and find out about their growth and successes since achieving their IMA accolades. Best Cause-Led Campaign...
When Amy Pohl started making TikTok videos during the 2020 lockdown for a bit of fun, she had no idea that it would soon become her career. Now, Amy says she would not be where she is without the support of her loyal followers.
Social media users are spending an average of three hours a day scrolling through their newsfeeds. For a huge number of brands out there, this is where your consumers are focusing a huge amount of their attention. Instead of flipping through magazines while commuting, or tentatively watching adverts when a...
After a restful holiday break in December, we’re excited to look at some of the big changes and progressions that the influencer marketing space has undertaken already this year. Today we take a look at the latest social platform updates and some exciting new hires within the industry.
After spending over two decades in marketing, I’ve noticed the high-level methodology and goals in the industry haven’t changed. The work continues to require a sharp eye for trends in order to drive cultural relevance; great creative minds to ensure high-quality content and a strategic distribution strategy to...
