Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
It is no secret that the influencer marketing space is expanding at a rapid pace. Influencer partnerships are becoming increasingly relevant amongst a growing number of markets across the world, particularly, we have noticed, in the US. As the desire for non-traditional influencer partnerships in the US develops, the Talking...
For the second year running, the Influencer Marketing Show London will take place at Old Billingsgate on its own dedicated day following PI LIVE London. As the influencer marketing space continues to grow at a rapid pace, IMS London is expanding too, in order to become the hub for the...
With the Influencer Marketing Show NYC commencing next week, and IMS London now in our diaries, we wanted to share a refresher of the sort of content and insights that you can expect to consume at this year’s shows by revisiting a session from #IMSLDN21....
Influencers recently started including ad breaks in their content pipeline—most notably on Instagram, largely resembling traditional linear TV ads. It’s a massive change to the role and responsibility of the modern-day influencer and adds another layer of complexity to how brands can leverage influencers to meet their marketing...
With a background in social media digital marketing, a year and a half ago, Yasmine Duran was extremely pleased to begin her new venture as a talent manager.
Picture this, it’s your typical mid-week morning and I’m sifting through emails, putting out the odd fire, lighting another under a colleague. Between sips of coffee, I overhear the whispers on the other side of the office. An agency, let’s call them ‘Agency X’ for the sake...
