🌟 "Creators Build Culture" Becky Owen on the Creator-Brand Disconnect
This week, the huge news of the CreatorFest Collective and the Hero100 is taking over Hello Partner.
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Stay ahead with our weekly roundup of the biggest news stories and key insights into the creator economy and influencer marketing.
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đź‘“ Miu Miu Faces Huge Backlash on TikTok After $18K Products Break on Live Camera
This week, the huge news of a new APPG dropped for influencers and creators. What a win for the whole creator economy!
🍦 The Real Reason Ben & Jerry’s Founder Exited, and What It Means for Unilever
Is this it for the TikTok ban? Can creators finally stop living in fear? At this rate, who knows.
🌊 How The Summer I Turned Pretty Helped Brands Win Over Gen Z
Plus, our SoFire's Hot Campaign is going to delve into one of the most socially impactful campaigns that ever campaigned.
đź‘‘ Move Over, Sydney Sweeney - Addison Rae Is the Queen of Jeans Campaigns
Plus, our SoFire's Hot Campaign is going to show you how to do a jeans campaign right.
🎀 e.l.f.'s Controversial Matt Rife Campaign Faces Huge Backlash
We're delving into the controversial e.l.f. x Matt Rife campaign, learning about the new ChatGPT-5 and lolling at itsu's hilarious Bmarketing strategy.
