With the inexorable rise in influencer marketing comes increased scrutiny. As more brands look to influencers to connect with their audiences and as more people turn to influencing as a full-time career, there becomes a need to prove value and justify a return on investment. The origins of influencer marketing...
The call to become more diverse and inclusive in marketing has never been more important and urgent than it is now. As current events bring inequality in representation to the forefront, many marketers and influencers are looking for concrete ways to improve their role in fostering diversity and inclusivity in...
Brand marketers are understandably anxious about the way forward. After an initial freeze in ad spending to evaluate how to handle the current crisis, many want to again reach out to customers and prospects. The question is, how?Obviously, simply returning to the strategies that worked weeks ago won’t...
In uncertain times, we turn to trusted voices to help us navigate our world. We are each faced with a barrage of competing messages, advertisements, and news sources as the global pandemic has accelerated our intake of information (as well as misinformation). In response, we each curate our feeds differently...
Influencer marketing isn’t just a consumer brand game. Influencers can change the game for your company. If you don’t have one on your team, you could be missing out.Here’s why B2B influencers are so important, how you should work with them, and how to find the...
