A recent report around the elusive Gen Z titled ‘Smashing Demographic Stereotypes: How Gen Z Connects with Brand Advertising’ somewhat surprisingly found a major conflicting view on influencers. The conflicting response underlines the challenges advertisers have with influencers.
How can brands and influencers get it right? And how can brand marketers see beyond their own unconscious biases to connect with creators already championing their own communities? Using cause marketing for good The new phenomenon labelled ‘cause marketing’, meaning actively tying your brand’s image to an important issue,...
In case you were unable to make the session, or you’re not a brand but you’re curious to learn more about managing and optimising an influencer marketing budget, today we are providing a roundup of the masterclass. Hosts of the masterclass, Jeff Melton, Vice President of Marketing at...
Today we delve into how influencers are moving beyond posting, utilising lifestyles to create new brands and businesses, and mobilising followers to join them on their new, future-proofed ventures. What is a multi-hyphenate and why are influencers embracing the trend? The simplest way to define a multi-hyphenate is to imagine...
We are all aware of the initial features and opportunities that allowed online content creators to earn money from their social posts, such as YouTube ad sense and promotional brand deals on Instagram. However, these are now just a couple of the ways in which creators can monetise their content,...
Aligning marketing with seasonal events – like Easter, Christmas, or Mother’s Day – helps to boost your visibility during lucrative shopping events, deliver highly-relevant content to your customers and align your brand with trending social conversations. But there are challenges as well as benefits. Seasonal campaigns are popular. Running one during...
