Geordie White is a seasoned performance marketing leader with over seven years of experience in affiliate and brand partnerships. Currently, he leads key trading channels for Three UK’s sub-brand, Smarty Mobile, where he develops and manages partnerships to drive customer growth. His role also extends to strategic project leadership within the commercial team, reporting on performance and marketing metrics to the wider business.
Geordie's career includes pivotal roles at major companies like Awin, Groupon, and Optimus Performance Marketing, where he rose to mid-management level, leading teams to deliver exceptional results for prominent brands such as Carphone Warehouse, Santander, and JD Sports Group. He has received multiple Performance Marketing Awards for his work with brands like Vodafone, Talk Talk, and Michael Kors.
His experience spans various leadership roles, including as Senior Business Development Manager at Giftcloud and Global Team Leader at Awin, where he managed high-profile clients across multiple sectors and developed strategies to foster long-term growth. Geordie is known for his ability to build strong client relationships and lead teams to deliver top-tier affiliate marketing solutions.
