Elmis Sierra is an accomplished Affiliate Marketing Manager at Helly Hansen, overseeing global affiliate and media partnerships for Helly Hansen and Musto. Responsible for strategy and execution, Elmis ensures seamless integration of affiliate channels across always-on and brand campaign activities, driving meaningful results for these leading outdoor and sailing brands.
Since joining in September 2022, Elmis has played a key role in diversifying the affiliate marketing mix, achieving an impressive 63% year-on-year revenue growth across all regions. With over seven years of experience in performance marketing and cross-channel optimisation, Elmis leverages data-driven insights to maximise organisational potential and campaign impact.
