Cintia demonstrated exceptional resilience and openness in transforming the partnership between Dunelm and Benefex. Despite an initial period of underwhelming ROAS, she reopened conversations with a fresh perspective, treating Benefex as a valued partner and fostering collaboration. This willingness to adapt and innovate led to a reimagined strategy that has since delivered significant mutual value.
Her proactive approach ensures continuous improvement in the partnership, with Cintia actively supporting Benefex in finding stronger, more effective ways to work together. Her quick, insightful, and impactful communication sets her apart as an ideal partner, driving success through trust and collaboration.
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"Exceptional."
