Caleigh Murphy exemplifies stellar affiliate management, reshaping strategies and driving measurable growth through innovative programmes and partnerships. At Ulta Beauty, her management has been pivotal, especially with initiatives like UB Creates, which integrates creators into affiliate strategies to amplify brand presence and results. In her role, she combines her expertise in data analytics, cross-functional collaboration, and strategic planning to scale Ulta’s affiliate programme.
Caleigh’s career reflects a steady trajectory of success. Before Ulta, she excelled as an Affiliate Marketing Specialist at Zoro US, where she managed key publisher relationships responsible for 34% of $104M affiliate revenue. She spearheaded projects such as TM+ initiatives and UX enhancements, showcasing her ability to blend analytics with customer-centric innovation.
