Yenan Wang is a performance-driven leader in influencer marketing, recognised for her ability to turn creator content into measurable business outcomes. With a unique hybrid background spanning platform, media and creative, Yenan has built influencer operations at PHD, led integrated brand campaigns at BCW, and scaled TikTok’s UK Live agency business from the ground up. Her expertise combines strategic insight with hands-on experience, ensuring that influencer campaigns deliver real revenue, not just engagement.
A passionate advocate for creators as conversion engines, Yenan focuses on helping brands, agencies and marketers understand how to design campaigns that generate ROI, build sustainable creator-led partnerships, and translate content into reliable performance channels. Her approach emphasises smart content, strategic collaborations and commerce-driven storytelling, setting new standards for measurable success in the creator economy.
Yenan is also a sought-after speaker, workshop leader and guest lecturer, sharing her knowledge on influencer strategy, creator monetisation and performance content at industry events. Recognised as a #HP30Woman and #InfluencerTop50, she continues to influence the evolution of the creator economy through practical, data-driven guidance that bridges the gap between brand storytelling and tangible results.
Yenan Wang’s work exemplifies innovation, impact and the transformative potential of creators in modern marketing.
