Tara Knight is a transformative leader in creator marketing and operational strategy, recognised for her work empowering both brands and creators to thrive in the digital economy. As Chief Operating Officer at Creator Match, she helps brands achieve measurable results while ensuring creators are fairly compensated for their impact.
In addition, Tara is the founder of Goodknight Operations, where she helps content creators and small businesses streamline complex operational processes, allowing them to focus on their creative strengths and scale their ventures effectively. With over 15 years of marketing and agency experience and management of more than $100 million in digital media spend, she combines strategic insight with practical, hands-on solutions that transform businesses.
Tara has worked with a range of global brands, including Notion, AG1, Acorns, LVMH, SlimFast, Calm, Warner Bros. and Sony Pictures, consistently delivering campaigns and systems that drive both performance and efficiency. Her expertise spans operational design, brand partnerships and creator support, blending creativity, data and actionable strategy.
Through her dual focus on marketing and operations, Tara Knight continues to elevate the creator economy, enabling brands and creators alike to unlock growth, streamline processes and maximise their creative potential.
