Sophie Verachten is a true hero in performance marketing, bringing over six years of expertise in D2C growth and brand-led acquisition.
At Republic of Cats, she excels in building high-retention strategies that drive measurable results.
Recognised as a PMA Rising Star and a sought-after speaker, Sophie combines analytical insight with creative thinking, consistently delivering campaigns that balance commercial impact with brand integrity.
Beyond her day-to-day role, she contributes to the wider industry as a judge at the Performance Marketing Awards, sharing her expertise and shaping emerging talent.
Sophie’s passion, strategic mindset, and commitment to excellence make her a powerful voice in affiliate and performance marketing, championing innovative approaches that inspire both colleagues and the broader community.
