Raf McDonnell is a highly respected leader in talent management and brand partnerships, with over two decades of experience at the forefront of global marketing, entertainment and influencer strategy. As Founder and Managing Director of Talent & Brands, and Co-Founder and Managing Partner of Supernova, Raf has built a reputation for connecting world-class talent with pioneering brands through authentic, creative and commercially powerful collaborations.
His extensive career spans music, entertainment and sport, where he has consistently delivered innovative partnership strategies that drive both cultural relevance and business growth. Recognised as one of the Top 100 Marketing Influencers in 2024 and 2025, and a finalist for bCreator Talent Manager of the Year 2025, Raf’s leadership reflects a deep understanding of the evolving relationship between talent, brands and audiences in the creator economy.
Known for his strategic vision and people-first approach, Raf champions meaningful partnerships that prioritise integrity, inclusivity and long-term value. His ability to unite creative ambition with commercial success has made him a trusted adviser to both established names and emerging voices. Through his work, Raf McDonnell continues to elevate industry standards and shape the next era of talent-led brand storytelling.
