Hero100 2025

The Hero100 celebrates the people doing tremendous work in affiliate, performance, and creator marketing. This year’s edition honours 100 Partnership Heroes leading real change across both affiliate and creator marketing.

Discover our affiliate and creator economy heroes

Santi Pierini

‘AI Prophet’

CEO at CJ

Sarah Potter

‘The UniLeader’

Influencer and Media Director, Personal Care at Unilever

Sophie Crowther

‘Partnership Pioneer’

Head of Creators, Global and Talent Partnerships Director, Global at FiveTwoNine and Billion Dollar Boy

Sophie Miller

‘The Vibe Vetter’

Creator and Founder of Pretty Little Marketer

Sophie Verachten

‘Purrfect Partnership Driver’

Performance Marketing Manager at Republic of Cats

Stephanie Harris

‘The Incremental Warrior’

Founder & CEO at PartnerCentric

Tara Knight

‘The Creator Fairy Godmother’

COO of Creator Match

Todd Crawford

‘The OG Hero’

Co Founder and VP Strategic Initiatives at impact.com

Toni Honey

‘The Revenue Reporter’

Affiliate Partnerships and Sales Manager at The Telegraph

Travis Thompson

‘Influencer Icon’

Amazon Music Influencer Program Lead at Acceleration Partners

Valeria Alesiani

‘The Insight Architect’

Vice President, Publisher Partnerships EMEA at Rakuten Advertising

Verity Park

‘The Originator’

Founder of tbh talent