Hero100 2025

The Hero100 celebrates the people doing tremendous work in affiliate, performance, and creator marketing. This year’s edition honours 100 Partnership Heroes leading real change across both affiliate and creator marketing.

Discover our affiliate and creator economy heroes

Marta Bond

‘Account Alchemist’

Account Director at Disrupt

Meg Bass

‘The Foodie Favourite’

Global Media Manager - Foods at Unilever

Melanie Kentish

‘The Monumentist’

Founder of Dopamine Studios

Mensur Berisha

‘Performance Powerdriver’

Sales Manager & Team Coordinator at tangoo

Michael Brandy

‘Vouchercode Vanguard’

Commercial Vice President at VoucherCodes

Molly O'Donovan

‘Cashback Queen’

Senior Partnerships Manager at TopCashback

Naek Mejia

‘The Algorithm Avenger’

Creator + Freelance Account Manager at Creator Match

Nicholas Yates

‘Agency Emperor’

Commercial Director at Silverbean

Paresh Vadavia

‘The Connector’

Executive Vice President at Gen3 Marketing

Rachel Said

‘The Growth Genie’

Head of Affiliates + Partner Marketing at Genie Goals

Raf McDonnell

‘Titan of Talent’

Founder and Managing Director of Talent & Brands

Sammy Cooper

‘Campaign Crusader’

Affiliate Manager at dentsu