Hero100 2025

The Hero100 celebrates the people doing tremendous work in affiliate, performance, and creator marketing. This year’s edition honours 100 Partnership Heroes leading real change across both affiliate and creator marketing.

Discover our affiliate and creator economy heroes

Chloe Ellis

‘The Holiday Hero’

Senior Digital Marketing Executive at TUI

Christine Göös

‘The Click Crusader’

Creator and Director of Marketing, US at Croud

Cristy Garcia

‘Partnership Poet’

CMO at impact.com

Daniel Baptiste-Pilkington

‘AI Pioneer’

Senior Director, Partnerships at ZeroClick

Daria Belova

‘The Expansion Expert’

Brand and Marketing Consultant at Spruce Marketing for Entrepreneurs

David A. Yovanno

‘The Impact Icon’

ceo at impact.com

Dom Smales

‘The Launch Lord’

Co-Founder at GloMotion Studios

Emily McDonnell

‘The Partnership Princess’

Self-Employed Consultant

Esme Rice

‘The Chief’

EMEA Influencer Business Director at VaynerMedia

Frankie Dakin

‘The Deal Dynamo’

Brand Partnerships Manager at GIFTA

Gaurav Arora

‘Dr. Partnerships’

Director of Global Partnerships at Skimlinks

Georgia Goodwin

‘The KPI Queen’

CCO at Digital Voices