Hero100 2025

The Hero100 celebrates the people doing tremendous work in affiliate, performance, and creator marketing. This year’s edition honours 100 Partnership Heroes leading real change across both affiliate and creator marketing.

Discover our affiliate and creator economy heroes

Beatrice Mustocea

‘The Talent Master’

Creators & Public Figures Lead - UKI & Nordics at TikTok

Beckii Flint

‘Doctor Pepper’

Co-Founder at Pepper Agency

Becky Owen

‘The Billionaire’

CMO at Billion Dollar Boy and Founder of FiveTwoNine

Björn Karlsson

‘The EngageStorm’

Director of Mobile & Cross-Platform Games at WeHype

Brittany Yates

‘The Olympic Optimiser’

JD Affiliate Global Lead at JD Sports Fashion

Brook Schaaf

‘Affiliate Hawkeye’

CEO at FMTC

Caner Daywood

‘The Trendsetter’

Senior Advocacy (Influence & Content) Manager in L’Oréal Luxe for Urban Decay & IT Cosmetics UK

Cary Pierce

‘Worldwide Partnership Wiz’

Senior Director, Global Agency Services at Rakuten Advertising

Charlee Eales

‘Strategy Sentinel’

Affiliate Account Manager at Assembly Global

Charles Haynes

‘The Initiator’

Founder and Managing Director at Ziggurat XYZ

Charlie Hobbis

‘The Marketing Magician’

Founder and Director of OAC Marketing

Charlotte Nunnerley

‘The Silver Strategist’

Senior Affiliate Marketing Manager at Silverbean