Marina Mansour is a leading force in digital beauty culture and influencer marketing, celebrated for her vision, innovation and deep understanding of how creators shape consumer behaviour. As part of the founding team at Kyra, the AI-powered influencer marketing agency, she has spent the past eight years building and leading its Beauty & Wellness division - the company’s largest and most influential vertical. Under her leadership, Kyra has forged landmark partnerships with global powerhouses including L’Oréal, LVMH and Estée Lauder Companies.
In 2021, Marina launched Kyra’s Gen Z State of Beauty report, the first global study to combine qualitative and quantitative insights into how young audiences’ beauty habits intersect with social media. This groundbreaking work cemented her reputation as a thought leader at the intersection of beauty, culture and technology.
With more than 12 years of industry experience, Marina combines commercial expertise with a rare instinct for cultural and digital trends. Her thought leadership has been featured in Glossy, The Business of Fashion, The Independent, WWD and Deutsche Welle. Alongside her professional achievements, she has cultivated her own influential online presence, collaborating with YSL Beauty, Armani Beauty, e.l.f. Beauty and others. Marina Mansour continues to redefine how brands, creators and audiences connect in the modern beauty economy.
