There are not many leaders who care as deeply about the channel as Kevin Edwards.
Kevin is one of the most inspiring figures in affiliate and partner marketing, with over two decades of experience and a constant drive to progress the space.
As Founder and Director of the APMA, he leads initiatives that define the future of partnerships, including the launch of definitive brand and publisher surveys, guiding submissions to the ICO on the Data Act, and advocating for fair and transparent practices across the ecosystem.
Kevin is renowned for building trust and alignment between advertisers, publishers, networks, and regulators, turning complex challenges into practical, future-proof solutions.
His work ensures partnerships deliver long-term value, strengthen credibility, and drive sustainable growth for the affiliate marketing community.
