Joanne Griffiths is a driving force behind ASOS’s affiliate success, known for her creativity, leadership, and deep understanding of the channel.
Over the past year, she’s showcased exceptional adaptability and strategic insight, leading standout campaigns that have captured both attention and results — including the hugely popular ASOS-exclusive adidas cow print launch.
Jo’s ability to blend innovation with performance has made her a cornerstone of the ASOS partnerships team.
Her work not only strengthens relationships with key partners but also pushes the boundaries of what affiliate marketing can achieve in fashion e-commerce.
