Jeanette Okwu is a pioneering leader in digital marketing and creator-led strategy, with over 15 years of experience driving innovation and transformation for global brands. As Founder and CEO/CMO of Beyondinfluence, she has built a world-class content creator marketing agency that blends creativity, data and technology to deliver measurable impact across influencer, affiliate and mobile marketing.
Jeanette’s leadership is defined by her forward-thinking approach to digital transformation. She has been instrumental in helping both B2B and B2C organisations integrate AI into their marketing and operational frameworks, ensuring technology enhances rather than replaces human creativity. Her strategic expertise has consistently elevated brand awareness, engagement and conversion through campaigns that prioritise authenticity and collaboration.
Beyond her agency work, Jeanette serves as a board member, adviser, mentor, lecturer and international speaker, sharing her insights to empower diverse talent and nurture the next generation of marketing innovators. Her passion lies in building meaningful bridges between brands and creators, ensuring both can thrive within a rapidly evolving digital landscape.
Through her vision, advocacy and commitment to ethical innovation, Jeanette Okwu continues to shape the global creator economy.
