Frankie Dakin is a leading figure in influencer marketing and brand partnerships, recognised for her creativity, authenticity and deep understanding of digital platforms. As a brand partnerships manager at GIFTA, Frankie develops campaigns that connect brands with audiences in meaningful and culturally relevant ways, combining her knowledge of social platforms with innovative influencer strategies to drive engagement and results.
Her approach is defined by integrity and passion. Frankie only collaborates with brands, agencies and creators she believes in, ensuring that every campaign reflects genuine connection and authentic storytelling. This philosophy has established her as a trusted partner across the influencer marketing ecosystem and a respected voice in shaping industry standards.
Frankie’s work goes beyond performance metrics, offering insight into the inner workings of the influencer industry while championing transparency and creativity. Her hands-on experience and deep understanding of digital behaviour allow her to craft campaigns that are both impactful and true to the voices of creators.
Through her leadership and expertise, Frankie Dakin continues to elevate influencer marketing, helping brands and creators navigate the evolving digital landscape while maintaining authenticity, relevance and long-term cultural impact.
