Esme Rice is one of the leading voices shaping the future of influencer marketing through insight, creativity and purpose. With nine years of experience across some of the industry’s most pioneering agencies, she now serves as EMEA Influencer Lead at VaynerMedia, where she drives innovative strategies that connect behavioural science with creator-led storytelling.
Esme’s passion lies in exploring the psychology of influence and how human behaviour informs impactful brand–creator relationships. Her approach combines analytical rigour with cultural intuition, helping brands build meaningful partnerships that deliver long-term growth and strengthen trust with audiences. Before joining VaynerMedia, she played key roles at Goat and Tailify, and began her career as a content creator with Social Chain, giving her a unique understanding of both sides of the creator ecosystem.
A recognised thought leader, Esme was named one of the Top 30 Trailblazing Women in Influencer Marketing 2023 and has written for The Drum, Forbes, Adweek and Campaign. She regularly speaks at global events, including DMWF Global, Influencer Marketing World and Voxburner’s Youth Marketing Festival. Through her work and advocacy, Esme continues to champion a more intelligent, ethical and sustainable creator economy built on understanding, authenticity and lasting impact.
