Chloe Ellis is a partnership powerhouse at TUI.
Since entering affiliate marketing in 2020, she has grown into a commercially astute Senior Affiliate Executive, known for turning partnerships into true collaborations.
Chloe has led standout initiatives, including TUI’s first affiliate partner experience trip, reusable onboarding tools, and viral campaigns such as “Chief Holiday Tester.” Her TopCashback campaign achieved a 237% year-on-year uplift in cruise bookings and a 30% increase in average order value, demonstrating her ability to convert creativity into measurable commercial impact.
Praised by partners for her accessibility and enthusiasm, Chloe also drives internal growth by mentoring apprentices, leading cross-functional training, and embedding scalable tools like cashback competitor tracking. Her campaigns expand audiences, generate PR pick-up, and deliver long-term value.
Chloe’s innovative approach, emotional intelligence, and dedication to performance make her a standout figure in affiliate marketing, exemplifying how partnerships can be both human and high-performing.
