Charlie Hobbis is a leading personal brand and influencer marketing expert whose entrepreneurial journey embodies the transformative power of the creator economy. As the founder of OAC, she has built an agency that helps creators and founders grow both their impact and their income, turning big ideas into even bigger opportunities.
What began as a self-made Instagram venture has evolved into an agency approaching seven-figure success, a testament to Charlie’s strategic insight, creativity and deep understanding of the digital landscape. Her work focuses on empowering creators to treat their personal brands as businesses, equipping them with the tools, structure and confidence to scale sustainably while remaining authentic to their values.
Charlie’s expertise spans brand strategy, digital storytelling and influencer growth, with a focus on building long-term relationships that drive measurable results. Through OAC, she has helped both emerging and established creators unlock their commercial potential and position themselves as thought leaders in their niches.
A dynamic voice within the creator economy, Charlie Hobbis continues to inspire a new generation of entrepreneurs by proving that with strategy, purpose and consistency, personal branding can be one of the most powerful forces for growth in modern business.
