Brittany (Bea) Yates is the heartbeat of JD Sports’ affiliate programme, having dedicated over eight years to building, running, and growing a team renowned for its collaboration, professionalism, and results.
Bea has led the JD UK and EU affiliate programmes into a new era, introducing new partner types, developing direct relationships with global brands, and unlocking investment for influencers and content.
Her leadership creates a supportive, empowering environment, where colleagues feel valued and inspired. Bea consistently goes above and beyond, mentoring the team, solving challenges with calm efficiency, and ensuring the programme runs smoothly and effectively.
Her dedication, knowledge, and unwavering commitment make her a true cornerstone of JD Sports, embodying excellence, kindness, and leadership in affiliate marketing.
