Björn Karlsson is a distinguished leader in gaming influencer marketing, recognised for directing some of the world’s largest influencer campaigns within the mobile and cross-platform gaming industry. As Director of Mobile at Wehype, he leads both commercial and operational strategies, managing a dedicated team of over ten professionals focused on delivering success for creators, brands and gaming partners.
Björn combines strategic vision with a passion for gaming culture, creating campaigns that resonate with players while driving measurable business results. His approach emphasises inclusivity, engagement and authentic storytelling, ensuring that gaming experiences are enjoyable and accessible for all audiences.
Under his leadership, Wehype has scaled influencer partnerships that amplify game launches, foster community engagement and strengthen brand impact. Björn’s work bridges the worlds of entertainment, marketing and digital culture, demonstrating how thoughtfully executed influencer campaigns can transform player experiences and business outcomes alike.
Driven by a belief in the power of play and shared experiences, Björn Karlsson continues to shape the creator economy within gaming, enabling brands and creators to connect meaningfully, create joyful moments, and deliver exceptional impact across global audiences.
