Becky Owen has spent over a decade shaping how the world’s biggest brands engage with creators, redefining the relationship between creativity, commerce and community. As Chief Marketing Officer at Billion Dollar Boy and founder of FiveTwoNine, Becky is leading a movement towards a more ethical, collaborative and creator-centred future.
Identifying a critical gap in the industry, Becky founded FiveTwoNine to empower creators with the strategic infrastructure traditionally reserved for brands. The platform supports creators as entrepreneurs, fostering sustainable partnerships built on mutual value. Through Billion Dollar Boy’s innovation unit, MUSE, [Name] now advises on the responsible use of emerging technologies and the integration of ethics into brand strategy.
Recognised on the Ad Age Tech Power List, as a two-time winner of Game-Changing Leader of the Year at the GIMAs, and on The List 2025, Becky continues to champion innovation that prioritises integrity, inclusivity and long-term impact within the creator economy.
