Beatrice Mustocea is a leading strategist in the creator economy, with nine years of experience designing creator-led campaigns and partnerships for global brands such as Google and LinkedIn. She currently leads TikTok’s creators and public figures strategy across the UK, Ireland, and the Nordics, where she plays a pivotal role in creating fame for digital stars and shaping the next generation of online talent.
At TikTok, Beatrice has built and developed the platform’s industry-leading film and television programme, incubating emerging creators and tastemakers while fostering innovative content strategies that bridge social media and traditional entertainment. Her work exemplifies the power of creator-first thinking, enabling talent to reach global audiences and translate influence into tangible cultural impact.
Recognised for her expertise and forward-thinking approach, Beatrice is a sought-after speaker and will be presenting at Creatorfest 2025, sharing insights on the evolving landscape of digital content, creator growth, and cross-platform strategy.
Through her leadership, Beatrice demonstrates how thoughtful strategy, platform innovation, and mentorship can transform emerging creators into industry-leading voices while advancing the entire ecosystem.
