Alex has redefined what commercial excellence looks like in the creator economy. In a volatile and competitive category, his strategic vision and disruptive leadership have propelled Whalar to record-breaking success. Since 2023, Alex has won 23 new clients and, remarkably, converted nine into long-term Creator Agency of Record partnerships, marking a significant leap forward for both Whalar and the wider industry.
In 2025 alone, he has delivered $4.5 million in new business revenue, achieving 136% of the target and driving 73% year-on-year growth. His client portfolio includes global names such as Apple, Virgin Atlantic, Campari Group, PUMA, New Balance, Samsung and the NFL. Yet his influence extends beyond numbers. Alex has elevated Whalar’s position as a thought leader, presenting at 10 Downing Street, CreatorFest 2024, and major European industry forums.
His approach combines agility, data-led creativity and inclusion. From pioneering robust measurement solutions with Kantar Link AI to launching Virgin Atlantic’s “Creator Ethos” model centred on authentic representation, Alex ensures purpose drives performance. Whether unlocking new audiences for Skyscanner or delivering Oatly’s award-winning “Milk Mob Wives” activation in 48 hours, he exemplifies courage, accountability and innovation. Through his leadership, Alex is setting new standards for commercial creativity, inclusive growth and the future of creator-led marketing.
