Neve has a passion for the Influencer Marketing landscape and loves keeping up-to-date with the latest news, trends, and emerging platforms. neve.fear-smith@hellopartner.com
It has been reported that 29% of consumers frequently watch influencers’ livestreams, and among those viewers, 80% are likely to buy products as a result – therefore, the introduction of live streaming on Pinterest is a natural step in regards to engaging users and driving purchases through the platform. With Covid-19...
Since switching from Musical.ly to TikTok in 2018, the short video based social media platform has exploded in popularity, creating new opportunities for brands and influencer marketers. Influencer marketing platform Linquia recently surveyed 163 enterprise marketers, at companies with over $1 billion in revenue, about their influencer marketing plans...
Clubhouse is an audio-only app hosting virtual rooms for live discussions, with opportunities for users to listen in and participate by speaking themselves. When it launched, Clubhouse was only available to iOS users via invite. The app is still invite only, however as of this week, is available to Android...
For the first time, Ofcom will be able to enforce new regulations under legislation for social media companies that will force them to protect children, stop racism and hate speech, and safeguard people’s democratic rights. Ofcom will be given the power to fine companies up to £18 million, or...
In just a few days, we have seen announcements from both YouTube and TikTok who are launching new funds and features in order to become the app that can offer its users the best experience. Youtube set to pay creators $100million for using Shorts, its TikTok competitor Since YouTube launched...
Seeing creators and influencers haul many items sometimes multiple times a week, whether they are gifted or purchased is not relatable to the average consumer. It is hard for audiences who do not have the same income as these content creators to keep up with the speed of trends and...
