Neve has a passion for the Influencer Marketing landscape and loves keeping up-to-date with the latest news, trends, and emerging platforms. neve.fear-smith@hellopartner.com
Pinterest has announced that Pinterest TV, a series of live, original, and shoppable episodes featuring content creators right on Pinterest will begin 8th November. Pinterest TV episodes will be refreshed every weekday and will be recorded and available for Pinners to view on-demand, and save and rewatch later. The shoppable...
A recent report around the elusive Gen Z titled ‘Smashing Demographic Stereotypes: How Gen Z Connects with Brand Advertising’ somewhat surprisingly found a major conflicting view on influencers. The conflicting response underlines the challenges advertisers have with influencers.
Research compiled by MediaCom Manchester, the team that was behind the launch of online value retailer Studio.co.uk’s new #TeamEarly Christmas advertising campaign, which launched 100 days before the big day, has highlighted its key findings into Christmas 2021 trends. Millions of brands and retailers rely on the...
The Influencer Marketing Trade Body will professionalise influencer marketing Officially launched at the Influencer Marketing Show London last week, the Influencer Marketing Trade Body (IMTB) has been developed by a team of industry experts to futureproof the influencer marketing industry, ensuring it continues to grow sustainably and professionally. Talking Influence...
After spending a few years growing a content and commerce business at a traditional media company, Lindsay Jerutis began her role as the General Manager of ShopStyle Collective almost two years ago. We found out how Lindsay applies her previous experience and passion to her GM role.
Until June, swipe-up links on Instagram presented a great way for users with 10,000 followers or above, namely influencers and celebrities, to share external affiliate links with their followers. It was at this time that Instagram started testing link stickers for these users, allowing them to include tappable hyperlinks...
