Marlee Gauthier

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Why a Social Audience Insights Platform Should Be Part of Your Influencer Tech Stack

The rise of influencer marketing has given way to an abundance of tools for marketers to leverage. In 2021 alone, the influencer marketing industry raised over $800M in funding to create new and innovative technologies to manage relationships and measure impact. As long as social media continues to be a...

Influencer Marketing

Why Attribution Will Replace Promo Codes and Affiliate Links For Measuring Influencer ROI

There’s no question that when done effectively, influencer marketing can produce a major lift in brand awareness and revenue. Just look at these three statistics that showcase just how impactful influencer marketing is today: * 70% of teens trust influencers more than traditional celebrities. * 86% of women use social media...