Founder & CEO/CMO at Beyondinfluence
How to execute campaigns in a not-so-borderless online world Undoubtedly, influencer marketing is earning its place at the global marketing table with enthusiasm. Our industry has been heralded as a democratic, game-changing lightning rod, empowering social media users across many categories like food, fashion, beauty, sports, health, pets – the list...
Influencer marketing has long departed the murky netherworld between PR and marketing. A consequential discipline in its own right, it has increasingly proved a potent tool for not only moving the needle on brand perception, reputation, and lift but also for flat out driving sales. That’s why influencer marketing...
The scale and speed of the COVID pandemic, in addition to the collective enlightenment around racial injustice, have shone a light on the persistent inequalities in influencer marketing in particular—sobering stuff. But also, a rare opportunity for brands and companies to hit the reset button by making cultural relevance...
In the era of social distancing, our notion of retail stores has changed. Popping into a store isn’t about leisurely browsing anymore. It’s neither experiential nor tactile. Out-of-home is currently out of favor and experiential is in RIP mode. So, almost overnight, brands have had to figure out...
