Retail Media Didn’t Replace Affiliate. It Gave It a Bigger Stage.
The paradigm is shifting: it’s not about whether affiliate or retail media wins, but how they work together.
Jack Davies has spent the past decade working across the affiliate and retail media landscape, with experience on the brand side, within networks and now in retail-driven partnership models.
The paradigm is shifting: it’s not about whether affiliate or retail media wins, but how they work together.