Good Relations Website | LinkedIn The All Inclusive Photo Project For Celebrity Cruises Executed by Good Relations, this campaign for Celebrity Cruises addressed the lack of diversity and inclusivity in travel marketing, with the ambitious goal of revolutionising the industry's communication practices. By posing the question of whether Celebrity...
Ogilvy Australia Website | LinkedIn 0:00/1× KFC Australia – KFC Degustation - Ogilvy Australia KFC Australia's collaboration with Ogilvy Australia in the "KFC Degustation" campaign aimed to overcome widespread skepticism regarding KFC's food quality by designing a groundbreaking strategy that shattered preconceived notions. By...
Optimise Website | LinkedIn Aviva Life Insurance is the largest life insurer in the UK with over 11 million customers and 25% of the market share. Affiliate marketing is crucial for Aviva, contributing to 12% of its overall direct life insurance sales. After reviewing their previous network, Aviva selected Optimise to...
Gen3 Marketing Website | LinkedIn Supercharging the Growth of the Affiliate Channel Tails.com is a direct-to-consumer, online dog food subscription company that offers bespoke kibble tailored to the unique nutritional needs of dogs. Gen3 collaborated with tails.com to significantly scale the number of new customers trialing tails.com and...
Optimise Media Website | LinkedIn Optimise Media and Go.Compare’s exceptional partnership created an affiliate programme that has achieved stellar growth year on year. The challenge for 2022 was to achieve even greater growth despite tough market conditions, new regulations, and changes in the client-side contact at GoCompare.com. Despite...
EssenceMediacom, GroupM Nexus and Choreograph Cancer Research UK Cancer Research UK had to relaunch its flagship fundraising event after Covid-induced disruptions and sought to make it the most local, national campaign it had ever run. EssenceMediacom, GroupM Nexus, and Choreograph collaborated to create a hyperlocal programmatic strategy on a national...
