Alessandro (Ale) Fragiacomo
Global Influence Partner - Head of WPP Open X Influencer Europe for The Coca Cola Company at Ogilvy
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Aiza G Alam
Director PR & I at Ogilvy Pakistan
Abbie Green
Partnerships Manager at Blue Light Card
Building an Owned Audience Strategies for Winning with Long Form Content
How can brands and marketers successfully integrate this omni-channel approach into their influencer strategy to build trust and boost higher conversions?
Is Media Mix Modelling the Answer to the GA4 Question
With GA4 misattributing up to 13% of affiliate orders and conflicting data between platforms, is it still a reliable tool for measuring affiliate performance? In this session, our panelists will unpack GA4’s challenges, explore alternatives, and discuss how brands can better track incremental value and full-funnel partnerships....
YouTube What Comes Next for Brands & Creators
Join Joanna Hughston, Head of Marketing at The Goat Agency, as she delves into what's next for brands and creators on this huge platform.
