OMD UK Website | LinkedIn 0:00 /0:07 1× Married at First Sight UK OMD UK and Channel 4's strategic approach transformed the show's third season launch in autumn 2023 into a resounding success. By employing a two-phase framework of 'dramatise the drama' and...
Billion Dollar Boy Website | LinkedIn 0:00 /0:10 1× Loewe Squeeze Bag The "Loewe Squeeze Bag" campaign by Billion Dollar Boy, LVMH, and Meta won gold in this category for its innovative, platform-native approach that positioned Loewe's new luxury bag, the Squeeze, as an instant...
Citizen Relations Website | LinkedIn "I Buy My Own Batteries" Citizen Relations blew away our judges with their seamless integration of brand, influencer, and cultural relevance. In a masterstroke of collaboration, Duracell and Citizen Relations quickly responded to the #Scandoval drama from Vanderpump Rules, partnering with Ariana Madix to...
Ogilvy Website | LinkedIn 0:00 /2:01 1× Michael CeraVe The "Michael CeraVe" campaign by WPP Onefluence, led by Ogilvy NA, secured the trophy in this category due to its innovative and disruptive approach to launching CeraVe at the Super Bowl. Faced with the challenge of standing out...
QYOU Website | LinkedIn Assassin's Creed Mirage QYOU and Ubisoft came together for a stunning campaign with the launch of Assassin’s Creed Mirage, picking up gold for their masterful integration of brand-aligned creators across key global markets, including the US, UK, France, and Germany. The campaign effectively showcased...
PrettyGreen Website | LinkedIn Restaurant of Imagination Our judges loved the creativity and research that went into this campaign by PrettyGreen, applauding its outstanding 360-degree execution in promoting Hasbro's Play-Doh, Busy Chef’s Kitchen. Recognising the challenges parents face with picky eaters, the campaign strategically engaged pre-schoolers through imaginative...
