This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
After much deliberation over the wide range of submissions we received, Talking Influence is pleased to present the annual Influencer 50. The 2019 Influencer 50, sponsored by CreatorIQ, is a celebration of the top 50 industry players in influencer marketing from 2019 who continue to steer, influence and inspire the...
For many years, television, radio and magazine advertisements were the primary source of brand marketing. Nowadays, people consume content in a variety of different ways and with the rise of social media, brands are turning their attention to the new, modern era and are moving away from the more traditional...
When it comes to influencer marketing, it can be as simple as answering the question: would you rather own the content vs just ‘renting’ the influencer’s audience? According to a survey by Linqia, 78% of professionals surveyed said that determining the ROI of an influencer marketing program is their...
Influencer marketing is continuing to gain popularity, and it is paying off for many brands. When people see that some of the individuals they follow on social media have links to particular products, they often want to give them a try.Using influencers to improve your marketing efforts makes sense,...
With record-breaking entry numbers for the Influencer Marketing Awards, this year’s judges will have a hard task whittling down the entries to determine the winners of the 28 awards up for grabs. It will be down to the judges to shortlist the best campaigns across the globe, which will...
Next year is only set to be even more exciting as this ever-evolving space continues to go from strength to strength. We asked industry experts to share their biggest predictions for 2020 and performance measurement, sophisticated data and authentic engagements will be on the rise. Owen Hancock, marketing director of...
