This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
Former Love Island star Molly-Mae Hague is the latest reality star to be reprimanded by the Advertising Standards Authority (ASA) for breaching the CAP code. In September last year, the Love Island reality star shared a picture on Instagram of herself wearing a coat from online retailer Pretty Little Thing,...
We all know influencer marketing is growing rapidly. With an estimated $6.5B in marketing investment for 2019 and with Instagram-based influencers alone generating more than $7B in earned media value, it’s clear that marketers are passionate about this sector and want to maximise its effectiveness. Working in customer...
Maarten Kesteloot has been in the influencer marketing industry for five years now, an eternity in this quickly changing industry. As a millennial, he likes how social media have been disrupting the status quo of the media industry and he wants to empower influencers and creators to develop a professional...
With growing concerns over security and regulation, Chinese-owned video app TikTok published its very first transparency report shortly after assembling a new committee of experts to help review its content moderation policy. The report reveals a list of government bodies that made requests for removing specific content from the platform...
Influencer marketing has a problem. On the one hand, we all agree that content is valuable and content creators should be compensated for the work they do to create the videos and images that we all love to watch while pretending to be working. On the other, we are so...
Unless you’ve been living under a rock, you know that brand interest in influencer marketing is skyrocketing. While estimates for total brand investment in the sector vary, it is widely believed that major brands will spend $5 billion to $10 billion a year on influencers in 2020. Of that...
