This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
Influencer marketing has a problem. On the one hand, we all agree that content is valuable and content creators should be compensated for the work they do to create the videos and images that we all love to watch while pretending to be working. On the other, we are so...
Unless you’ve been living under a rock, you know that brand interest in influencer marketing is skyrocketing. While estimates for total brand investment in the sector vary, it is widely believed that major brands will spend $5 billion to $10 billion a year on influencers in 2020. Of that...
The recent news of Instagram doing away with the infamous ‘like’ has sent shockwaves through the influencer marketing industry. Regardless of where you stand on the matter, change is coming, and both brands and influencers need to prepare for a new world order. It’s not the end all be...
In the last (but not least) of the 2020 predictions, these industry experts share their biggest predictions for next year – it looks like the popularity of virtual influencers will grow, more influencers will protect their rights, brands will diversify their influencer marketing spend across a multitude of platforms, and authentic...
On social networks like Instagram, hashtags such as #ad, #spon and #gifted have quickly become part of the influencer lexicon, with followers and creators alike well-versed in the language of affiliate marketing and brand advocacy. However, a new report, Depop Economics, has found that there’s an evolving ecosystem of...
It’s hard to overstate the global popularity of TikTok and how it has captured ever-coveted young audiences around the world. This social short-form video app is wildly popular with the young demographic, especially Gen Z – defined as those born after 1995 – which comprises 32% of the global population and...
