This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
We are thrilled Takumi is sponsoring the brand-new Best Use of a Small Budget category at this year’s Influencer Marketing Awards taking place on March 25. We spoke with Adam Williams, CEO of Takumi about how to make a big impact with a small influencer marketing budget, how brand...
Instagram poses a unique opportunity for brands. It allows them to quite literally appear in the palm of their consumers’ hands, and access people who are likely to be engaged with their product, mission, and ethos. As Instagram enters its tenth year, it is finally getting the recognition it deserves...
After short-form video platform Vine was acquired by Twitter in 2012 and later shut down in 2017, the app’s co-creator Dom Hofmann said it would be back with a follow-up app. Hofmann is back with a new app, Byte, which went live on Friday evening. The company announced in...
Spotify is the latest platform to test ‘Stories’ that will allow influencers to post short-form videos to the top of their public playlists, according to TechCrunch. The test went live with lifestyle and beauty creator Summer McKeen, who is known for curating playlists and sharing them with her Spotify fans...
It’s easy to waste a lot of money on social media partnerships that don’t do anything for your business. If your business is centered around a product or service that photographs well, you’ll probably be looking at Instagram as a potential marketing option. What do you need...
As the influencer marketing industry evolves and we progress beyond the new year, there are plenty of reasons to be positive about the future of influencer marketing in 2020. Namely, influencers are calling for more creative control and long-term partnerships with brands, opening the door to more expansive and effective...
