This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
With agencies temporarily shut and shoots cancelled, brands are turning to influencers for content creation in favour of production agencies according to a study by marketing agency Obviously. Obviously analysed 7.5 million Instagram posts, 260 campaigns and 2,200 TikTok influencers to better understand the ways people are using...
As the global situation continues, increased time spent at home has driven enormous spikes in social media usage. One study shows social media engagement increasing by 61% over normal usage rates, with WhatsApp, Facebook, and Instagram all seeing a +40% increase in usage from under 35-year-olds. With these spikes, and...
As more brands expand into the world of TikTok and Triller, now is the time to create smart guidelines for incorporating music into influencer campaigns. It’s undeniable that music plays a critical role in viral videos. Over 19 dances have swept the nation thanks to TikTok and up and...
According to The Information, YouTube is reportedly working on ‘Shorts,’ which will have the same functions as TikTok in the existing YouTube app as opposed to being a stand-alone product. Rumour has it, Shorts will be a short-form, user-generated content feature that will allow users to post brief videos in...
2020 has been a crazy ride so far – and influencer marketing will come out of this global crisis differently. However, there are a few items that will remain a topic in the post-quarantine world. Have influencer marketing trends really changed? Google Trends charts often provide us with interesting insights. On...
The FTC is responsible for investigating and bringing cases involving deceptive advertising. Many of these cases relate to endorsements made on behalf of advertisers. To help advertisers stay within the boundaries of the law, the FTC published and periodically updates the lengthy Endorsement Guides document. The FTC views influencer endorsements...
